Media Advertisement
There's no doubt that social media marketing is a powerful tool for businesses. And when it comes to Chinese social media, the benefits are even greater.
With over 1.4 billion active users, Chinese social media platforms offer a huge opportunity for businesses to build their brand and reputation.
What's more, the Chinese market is incredibly fast-paced, making it the perfect place to quickly build a following and get your brand noticed.
If you're looking to take your business to the next level, Chinese social media marketing is the way to go. You'll be able to reach a vast audience, build your brand quickly, and enjoy all the benefits that come with it.
Little Red Book
Chinese "Instagram"
As one of the leading influencer marketing platforms, Little Red Book has now introduced official advertising packages for brands.
These paid advertisements can help increase exposure and click-through rates, making them a great way to reach your target audience.
There are two types of paid ads – those that appear when the app is first opened, and those that appear in the explore page feed.
So whatever your preference, you can be sure to reach your audience with Little Red Book.
DouYin
Short-video App, Chinese "TikTok"
If you're looking for a way to make your videos stand out, DouYin is the perfect app for you.
With its powerful editing capabilities, you can add music and effects to your videos to make them more creative and interesting.
And with its massive popularity, your videos could get up to 200 million views within one day. So if you're looking to go viral, DouYin is the perfect platform for you.
Baidu Search Engine
China’s biggest search engine
Baidu, China's leading search engine, holds a massive 78% of the country's search engine market share. That's a significantly larger share than Google holds in the western world.
Baidu's paid advertising works in a similar way to Google Adwords campaigns. This makes it a valuable marketing tool for businesses looking to reach a Chinese audience.
However, because Baidu is such a dominant force in China's online landscape, it's important to consider how best to use it to reach your target market. The platform can be extremely effective, but it also has its own unique quirks and features.
Our advice? Work with a skilled Chinese digital marketing agency to get the most out of your Baidu advertising campaign. They'll help you navigate the platform and make sure your ads are seen by the right people.
Encubator provides comprehensive social media strategies and advertising execution plans that allow your brand to stay on top and responsive to your Chinese consumers.